One Percent is based on the idea that a privileged majority could fix the problems of an underprivileged minority by donating a small amount, relative to their pay, like one percent of their salary.
As a movement, One Percent says we should not only take collective responsibility for the failure of our industry, but do something about it.
While many existing diversity initiatives are making important strides, it seems that the people driving the majority of the change are the discriminated-against minority, rather than their privileged peers.
That shouldn't be the case. Increasing diversity within our industry benefits us as individuals and businesses. If we aim to connect with an increasingly diverse populace, diversity of thought and voice is imperative. And if we want the best talent to do so, we can’t afford to ignore or exclude those who may not look or think the same as us.
For individuals - Most people in general are feeling a sense of responsibility and helplessness over the BLM movement and lack of diversity or fairness in the wider world. This is a simple way for us all to give back, make a difference, and help pave the way for diverse talent in our industry.
For businesses - By investing in diverse talent as a business, not only will you be more appealing to employees, but reap the benefits of the training and support they receive.
For the industry - We are missing huge swathes of talented future PRs because we aren’t perceived as a viable career option for most. This is an industry-wide issue, and it needs an industry-wide solution.
If every White British PR (92% of est. 87,400) donated 1% of their salary to help redress the balance, it would create £37 million per year.
If just 10% of PRs signed up, it would generate £3.7 million each year. Quite literally funding the future of diversity and inclusion.
Training bursaries - For diverse students who want a degree or relevant accreditation, supporting and expanding upon the work that our charity partners already do.
Access grants - Travel costs reimbursed to attend interviews for jobs in media, as well as grants to pay for tenancy deposits and moving costs when you have been offered a job.
Ongoing support - A network of employers and employees committed to increasing diversity in the media industry, with regular events and mentorship opportunities.
Education initiatives - Funding, supporting and running education initiatives and networking events.
0% of the fund will go to unpaid internships, which we and our partners hope to abolish.
The One Percent PR fund is managed by the Taylor Bennett Foundation, the award-winning charity and PR training programme that has helped black, Asian and minority ethnic (BAME) graduates pursue careers in communications since 2008.
The next steps
We, at a minimum, want every PR agency to do one thing:
● Give PRs earning over £25k the option to donate 1% of their salary to the initiative
Additionally, organisations that want to make an bigger impact can:
● Match employees' donations or donate 1% of its annual profits to the fund.
To sign up as a business, contact email@example.com or firstname.lastname@example.org today.
To sign up as an individual, please contact your company's HR team.
To make a larger contribution, visit Taylor Bennett Foundation's One Percent donations page.